Summary of Distribution Management Policy---Supply Chain Management

Name:  Lina Oktavia

Class :  D3 MTU A

NIM  :  223115026

In principle, distribution management policies can be grouped into seven categories:

•       Structure of Distribution Channels
• ·         Distribution Scope
• ·         Multiple Distribution Channels
• ·         Modification of Distribution Channels
• ·         Distribution strategy
• ·         Control of Distribution Channels
• ·         Conflict management in distribution channels

Structure of Distribution Channels

There are four methods that can be selected in order to determine the structure of alternative distribution channels, namely:

q  Postponement Speculation Theory

q  Goods Approach

q   Financial Approach

q   Other Considerations

Distribution Scope

The goal is to serve the market with minimal costs but can create the image of the product accordance with the expectations.

There are three kinds of distribution coverage are: Exclusive distribution, Intensive distribution, Selective distribution

Multiple Distribution Channels

Multiple distribution channels is using more than one distribution channel to serve multiple customer segments. The goal is to get optimal access to each segment.

There are two types of multiple distribution channels, namely: Complementary channels & Competitive channel

o   Complementary channels

The goal is to reach market segments that can not be served by existing distribution channels.

o   Competitive Channel

The purpose of this strategy is to increase sales by selling products of other companies.

Distribution Strategy

Distribution planning related to sales force fleet, delivery, logistics costs, administrative and other divisions within the company. Tactics to win the battle of distribution:

Þ     Offensive strategy

Þ     Frontal Attack

Þ     Flanking Attack

Þ     Enrichment attack

Þ     Bypass Attack

Þ     Guerrilla Attack

Control of Distribution Channels

Conventional marketing channels typically consist from manufacturers, distributors, wholesalers, and retailers.

Control agents can be done by evaluating the performance of an agency such as the achievement of targets, the salesperson's ability and other aspects.

Conflict management in distribution channels

Things that need to be taken to avoid a conflict between the principal agent is

Þ     Create a policy standard for the agency in writing

Þ     Communicate each policy

Þ     Involve agents in making a program or in the determination of the target

Conflict is the conflict can be divided into two that are vertical and horizontal conflicts

The Summary Of a National Trade Conference on 27th September 2016

 KADIN

"TRADE FOR ALL"

MENUJU PENINGKATAN EKSPOR NASIONAL 500%

By: Lina Oktavia - 2231.15.026
          D3 MTU A'2015

 

 Being an export-oriented industrial country that controls some of the main products in the world is the vision for Indonesia. When the Indonesian exports were sunk in a row during the past few years, this vision should be raised. Indonesian exports Increase of 500% is expected to be attained in 10-15 years depending on the commitment of all parties to make Indonesian exports increased from 2016, which is predicted to be around USD 150 billion to USD 750 billion at least in 2025-2030. In order to accomplish this required the cooperation of all parties concerned with the development of export such as the government, legislators, businessmen, and people of Indonesia with the implementation of strategic steps and breakthroughs.

•  Dialog role of BUMN in the national export increase

        
             In the national export development plan, the pattern of port services must undergo a new transformation, the good Port is the port that has:
1.High Speed            : Fast boats docked, Loading and unloading is done quickly, ship out quickly.
2.Accsess                 : Systems and procedures are simple examples of single documentation and procedures.
3.Physical Appearence:  Ports should have adequate equipment, capable of offering other services more attractive as offers more than just storage.
4. Friendly              :  Port services costs less.

         As for the effort for the new transformation, PT Pelindo II create a concept that is Port Integrated, where area exporters and importers should be close to the harbor, this step can also make production costs cheaper and for the dwelling time constrains that takes a long time PT Pelindo II in the process of pre -clearance the activities serve one door (processed simultaneously), and in the process of custom clearance built fractionation, and on post-clearance payment can be done quickly through a bank.

• Potential Domestic and International Trade

      For the production and export of Indonesia, it is also necessary efforts to move the export of the SMEs and large companies nationwide that have not been active in the export market. Therefore the Chamber of Commerce made a strategy to increase the export potential of up to 500% in Indonesia through the five main pillars of the strategy of increasing exports of Indonesia as a comprehensive program that requires determination and commitment, that is:

1.Increasing the number of exporters

Must be done from two aspects namely quantity and quality. By facilitating training for entrepreneurs who have already started to export individually, scale and turnover can be increased.

2. Diversification of export products

    potential reliable to diversify export products, such as coconut and nutmeg. In addition to encouraging exports of goods, exports of services are integrated with the export of goods also need to be improved to maximize the growth of exports.

3. Development of export markets

4. The increase in the average price of exports

5. Development of export ecosystem

Export performance has been decreasing in the last five years due to poor competitiveness and financing capacity. This is also compounded by the global economic downturn. Even so, Indonesia has the chance to become a major player in the arena of the Asean Economic Community (AEC) for 40% of the Asean market is in Indonesia and Indonesia has a lot of export-quality products such as the export of culinary products and acceptable in the global market. To increase the value added and local production capacity.

KURBE program can help the SMEs to be able to play a role in national exports. KURBE program, is People's Business Credit (KUR) based exports. There are three types of KURBE provided by the government. The first is the micro KURBE with a maximum ceiling of up to Rp 5 billion. Second, small KURBE with a maximum ceiling of 25 billion. Third, KURBE medium with a maximum ceiling of 50 billion. KURBE policy is intended to provide a stimulus to SMEs in order to increase national exports, improve the competitiveness of export products populist-based SMEs, as well as improving the quality and value added export products.

• Being a National Merchant Global Oriented, Increase Exports With fulfill the International Standards and Utilizing E-Commerce.

   Performers exports become a major contributor in achieving the export of 500%. The trend of trade in goods and services via the internet to boost the performance of national exports by encouraging small businesses, medium and even among college students to do individual. Therefore the government should be able to print highly competent human resources to work in international companies from Indonesia in which foreign national merchants who have a global perspective to create an ecosystem that supports export.