Summary Of "Coca-Cola Amatil Indonesia"

HISTORY OF COCA-COLA

      COCA-COLA has been known as the most famous brand of soft drink in the world with the biggest sales in history. Coca-Cola was first introduced on May 8, 1886 by a pharmacist named Dr. John S. Pemberton. Coca-Cola is composed of a mixture of caramel syrup and carbonated water are sold for 5 cents a glass at pharmacies dr. Pemberton. Meanwhile, logo and product naming Coca-Cola is the idea of a friend of dr. Pemberton, Frank M. Robinson. Prior to Pemberton’s death in 1888, he sold portions of his company to a few different parties with a majority of the business being sold to a local Atlanta businessman named Asa G. Candler. 

COCA-COLA IN INDONESIA

      Coca-Cola was first introduced in Indonesia in 1962 and produced locally since 1932. Having had ceased operations in 1942, Coca-Cola began to be produced again by Indonesia Bottler Limited (IBL), a national company established by TH Ticoalu, Tatang Nana, and Harry Handoyo. The plant produced 1,000-1,500 cases of Coca-Cola every day, and employs 25 people aided by 3-7 trucks for distribution.

       Since the 1960s, a variety of products of The Coca-Cola Company has introduced to the Indonesian market. And in 2000, 10 bottling operations consolidated under Coca-Cola Amatil Indonesia.

ABOUT COCA COLA AMATIL INDONESIA

      Coca-Cola Amatil Indonesia (CCAI) is a manufacturer and distributor of non-alcoholic beverages the leading ready to drink which has been operating in Indonesia since 1992. CCAI manufactures and distributes products under license of The Coca-Cola Company.

The head office of Coca-Cola Amatil (CCA) is located in Sydney, Australia, and has been listed on the Australian Securities Exchange. CCAI's parent company, is one of 20 companies featured in Australia.

      CCA is one of the largest bottlers of non-alcoholic beverages ready to drink in the Asia-Pacific region and one of the Coca-Cola bottling company in the world.CCA is currently operating in six countries, namely Australia, New Zealand, Fiji, Indonesia, Papua New Guinea, and Samoa.

      CCA in Indonesia employs more than 12,000 workers. A large number of external parties such as customers, suppliers, and service providers also derive revenue from business with CCAI.

      Currently CCAI has 8 factories in Indonesia, namely Cibitung, Cikedokan, Bandung, Semarang, Surabaya, Bali, Medan, and Lampung and operates with more than 200 sales and distribution centers throughout Indonesia.

DISTRIBUTION SYSTEM

       Most of the products Coca-Cola Bottling is distributed through more than 120 sales centers spread throughout Indonesia. The products were transported to the centers of these sales by large-sized truck fleet and then distributed to retail merchants by smaller distribution vehicles. If truck sales of Coca-Cola Bottling placed in a row, it will be along approximately 17 km. This makes the Coca-Cola bottling company as one of the largest distribution company in Indonesia.

       It is estimated that more than 80% products of Coca-Cola Bottling sold through retailers and wholesalers which 90% are included in the category of small business entrepreneurs, and they employ less than five employees with annual sales turnover of less than Rp. 1 billion.

       The sales team Coca-Cola Bottling enormous not only sell the products of Coca-Cola Bottling to customers, but they also give advice on how they should sell the products of Coca-Cola. Supervisor sales of Coca-Cola Bottling also regularly visit customers and provide guidance, as well as entries submitted accommodate customers

      Sales and distribution policy as a whole is directed by the National Office in Cibitung, Bekasi, but the implementation of these policies implemented by the regional operational managers and qualified and experienced and their staff

PRODUCTS

• Non-alcoholic beverages

·         Coca-Cola

·         Diet Coke

·         Coca-Cola Vanilla

·         Coca-Cola Zero

·         Sprite

·         Sprite Zero

·         Fanta

• Juice

·         Minute Maid Pulpy

• Tea

·         Fresh Tea

• Dairy

·         Nutribost

• Isotonic

·         Aquarius

• Water

·         Ades Mineral Water.